Motivation Effect of Illustrations in Text Comprehension: An Eye-tracking Study
نویسندگان
چکیده
Suppose that you grab a newspaper and find an article including an illustration that looks interesting. You may read it. If it comes without an illustration, however, you may or may not read it. We call this phenomenon the motivation effect of illustrations. Shimada and Kitajima (2006) proposed an experimental method to evaluate motivation effect of illustrations in manuals and demonstrated that illustrations in the manual used in the experiment had a motivation effect. In this study, we further investigate the processes that cause the motivation effect of illustrations by analyzing eye-tracking data.
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